Todo apps have a problem. They just... list things.
For 20 years, productivity apps have done the same thing: let you write tasks, set reminders, check boxes. They're digital paper. Beautifully designed, feature-packed, digital paper.
Here's the thing: your list works fine. It's our brains that need a little help.
We all overthink sometimes. We freeze when there's too much. We procrastinate on the hard stuff. We underestimate time. We lose focus. We plan to plan. We feel guilty about yesterday. We're exhausted before we start.
Traditional todo apps don't get it. They just show you 47 unchecked boxes and say "good luck."
We built Do. to actually help. Not to list. Not to remind. To coach.
And How Do. Solves Them
We studied the science of productivity. We identified the 10 blockers that stop people from getting things done—not the tasks themselves, but the mental patterns that sabotage execution.
"I have 47 tasks... where do I even start?"
The paradox of choice—too many options leads to no action. Your brain burns energy just deciding, leaving none for doing.
Every morning, AI analyzes your tasks, deadlines, energy, and priorities. It picks your main focus and supporting tasks.
"There's too much. I can't breathe."
Cognitive overload triggers the amygdala (fight-or-flight). When your brain perceives too much, it shuts down productive thinking.
AI ruthlessly filters what matters today vs. what can wait.
"I'll figure it out later."
We don't procrastinate on tasks—we procrastinate on unclear tasks. Vague = scary. Specific = doable.
AI turns vague goals into clear, specific first steps.
"Let me reorganize my system again..."
Planning feels productive but often replaces doing. It's a socially acceptable form of procrastination.
AI organizes your projects, sections, and tasks automatically.
"I need the perfect plan before I start."
Perfectionism is fear of judgment disguised as high standards. The "perfect plan" is a myth that delays action.
AI gives you an 80% plan in seconds.
"I always underestimate how long things take."
Humans are terrible at time estimation (planning fallacy). We consistently think things will take less time than they do.
AI predicts realistic durations based on task complexity.
"I know what I want but not how."
Big goals without clear paths create anxiety. The gap between vision and action feels insurmountable.
Describe your goal in plain language. AI creates the project, tasks, and subtasks.
"I keep jumping between things and finish nothing."
Each context switch costs 23 minutes of refocus time. Multitasking is a myth—it's just fast failure.
AI groups related tasks and protects your deep work.
"I didn't do what I said I would. Again."
Guilt reduces motivation. Shame triggers avoidance. The more you beat yourself up, the less you do.
AI doesn't judge. It re-plans, adjusts, and helps you move forward.
"I know what to do. I just can't start."
Executive dysfunction isn't laziness—it's a neurological difficulty with initiation, prioritization, and working memory.
AI breaks the freeze with micro-actions and motivational nudges.
Every breakthrough waits for its technology.
And the pocket productivity coach needed AI.
For decades, we knew what makes people productive. The science was solid. The frameworks existed. But delivering personalized, adaptive coaching to millions? Impossible. Too expensive. Too manual.
Until now.
AI changed everything. The coach that learns your patterns, understands your context, and plans your day—once $500/hour—now lives in your pocket.
Do. is what happens when productivity science meets AI.
Everyone's using AI now. ChatGPT. Claude. Gemini. You can ask them anything. So why Do.?
Because chatting isn't doing.
Think about it. You've probably had this experience:
"I asked AI to help me plan my week." 30 minutes of chatting later... You have a long conversation, some good ideas, maybe a wall of text. But where's the action plan? Where's the first step? It's still in your head. Or worse, in a chat window you'll never open again.
Chatting with AI feels productive. But it rarely is productive.
We didn't build a chatbot. We built a productivity system powered by AI.
Don't get us wrong—chatting with AI can lead to brilliant insights. The problem is what happens next. Those insights sit in a chat window, forgotten. With Do., take that breakthrough, paste it in, and watch it transform into actionable tasks you'll actually complete.
Paste a chat conversation
Do. extracts the action items
Paste an email thread
Do. creates follow-up tasks
Paste meeting notes
Do. builds a project with next steps
Paste your rambling thoughts
Do. structures them into a plan
No more "I'll add that to my list later." No more action items lost in Slack. No more meeting notes that never become tasks.
Paste. Transform. Do.
You paste a messy email thread with 14 replies about a project launch. Do. reads it, extracts 7 action items, assigns priorities, estimates time, and creates a project structure. In seconds.
You know what actually works for productivity? Accountability. Guidance. Someone who knows you.
A personal coach who:
Everyone is stuck differently.
Maybe you're a chronic overthinker. Maybe you have ADHD. Maybe you're a perfectionist who plans forever. Maybe you're just tired and overwhelmed.
Do. learns you.
This isn't one-size-fits-all productivity advice. This is your AI, trained on your data, solving your problems.
We didn't skip the basics. Do. has everything you'd expect from a premium task manager:
The list is table stakes. The brain is the breakthrough.
We didn't guess. We researched.
Glorified notebooks. Write it down. Check it off. Repeat.
Interesting conversations. Ideas floating. Nothing captured. Action unclear.
A productivity partner. It thinks with you. Plans for you. Learns you. Moves you.
The difference between a notebook and a coach? One records your intentions. The other makes them happen.
The difference between chatting and doing? One feels productive. The other is productive.
We believe productivity tools shouldn't have paywalls around basic features.
The core experience and features are always free.
What costs money? Only cloud sync and cloud AI—because servers cost us money.